5 Social Media Tips And Tricks For Businesses
Now that you’ve decided to join the over 80% of businesses that have been proactive in taking advantage of social media as a marketing tool long with the traditional marketing tools to grow their business, here are some tips and tricks you need to have up your sleeves to that effect.
Research Your Audience
Gather data and create audience persona from your social media channels by conducting surveys and interviews. The data you will come up with will include things like age and ethnicity and the like, and these will inform you about trends and pain points within your social media tribe.
Have A Plan
Set goals and objectives for your campaign first of all, and implement them with a carefully crafted strategy. Check out what other businesses in the industry are sharing in order to find inspiration for your social media campaign map, and then make sure to tweak that around a little bit.
Choose The Right Social Media Platform
You can’t use all the social media platforms available for your business. You will need to choose which medium is right or fits perfectly with your business and your persona. Some of them are most useful for a wider reach while others are the best at picture sharing. Choose wisely.
Create Content
Quality matters more than quantity. The research you conducted on your audience will go a long way in revealing what each cluster needs to feed on. Then you can go ahead and craft content that tailors to their specific needs. Also remember to incorporate visuals into your content, as reading long plain text can be boring.
Implement And Test
Use the right digital tools (like Buffer and Hootsuite) to share content on multiple platforms simultaneously. These tools also help to schedule posts so that your hands will be free for doing other social media marketing activities. Such activities include monitoring the performance of your social media campaigns and also listening to the conversations that people are having underneath your posts, so that you can engage them and interact with them and even humour them.
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