Social Media Advertising For Businesses – Worth It?

 Some people think social media is a passing gas, but 52% of social media marketers say that social media has a positive and incremental impact on company revenue and sales. And like Steve Pearson, CEO of Friendemic, would say,

“I feel quite confident in saying that that number is growing dramatically and will continue to grow. Social media is not going anywhere”.How does social media advertising influence sales and revenue?

 

Audience Segmentation

Social media networks are in possession of more data about your consumers than you are. Based on this data, social media advertising platforms like Twitter and Instagram and Facebook can segment your consumers using criteria like age and geographic location and employment.

This comes in handy when creating ads because you can tailor the content of the ads to suit the exact category that you need to reach.

Higher Conversion Rates

The goal of every business is to make money by providing value.  Social media gets your brand’s message as presented in ads right in front of your target consumers, right there on their favorite social media channels, particularly when you use paid advertising. This takes them back to your site where they now are able to convert to leads that trickle in through your sales funnel. Then you can seal the deal and convert these leads to sales.

Enhances Customer Service

Social media is called “social” for a reason.

Social media is the best tool for customer care because it enables you respond quicker to customer complaints and issues. It is also easier for consumers to write reviews on social media, so your company can see what people are saying about your products/services.

Businesses should be proactive and leverage on this tool to engage with consumers so that you do not lose them. By interacting with consumers, your brand creates its own tribe and you are better able to retain brand loyalty.

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