Content creation for social media marketing
Quality over quantity. That’s the key to an effective social media strategy. Strive for relevance, that’s what your company needs to stay in business. Other than that, please don’t!
Question, though. What do people want to see on social media? Now, think variety. Okay so, what types of content should your company be posting?
Educative Content
What can people learn about their favorite products? Find tips and tricks that you can share with your target consumers. DIY projects and listicles, how-to articles and infographics, case studies and video trainings, even FAQs fall within this category. Such content needs to be long-form to receive more shares.
Entertaining Content
People love to laugh, so take the time to amuse them. Once in a while. Besides having needs met, people like to unwind and share a joke or a puzzle or a quiz. Funny videos and memes tend to have a high rate of shares. Try as much as possible to incorporate your company’s message within the humorous content. It sticks better.
Inspirational Stuff
Work at motivating your audience to take a desired action. Many people respond better to products/services when they are inspired by the prospect of personal triumph. You can use memes and personal storytelling and amazing facts and the before/after stories of celebrities to do this. People connect with inspiration on a whole other deeper level.
Promotional Materials
With these, you need to get really creative and learn what makes your audience tick. Research shows people like free stuff. Integrate free offers and discount coupons into your social media content. Stuff like that has been proven to have a positive impact on the health and happiness of consumers, and it encourages brand loyalty too.
Whatever type of content you may be creating and posting at any given time, it’s important to mix them up. Boredom will make you lose your customers and social media tribe. People lead very busy lives everyday, so they need fun and variety to help them warm up to you and to keep them around for longer.
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