WhatsApp Planning To Charge Token On Business User
Facebook Inc's WhatsApp messenger service will begin charging businesses user for sending, promoting and client service messages, it was said on Wednesday, as the social network company's flagship brand faces speed usage and revenue growth.
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| WhatsApp Planning To Charge Token On Business Users |
The messages are going to be charged at a fixed rate for confirmed delivery, starting from 0.5 cents to 9 cents per message depending on the country which message is sending from, WhatsApp said.
Facebook has been planning at ways in which to legalize its WhatsApp service in the face of rising prices because it spends heavily to enhance privacy safeguards and tackles issues concerning social media addiction.
WhatsApp, which has around 1.5 billion users, said starting from Wednesday businesses will use its WhatsApp Business API to send notifications such as shipping confirmations, appointment reminders and event tickets.
WhatsApp acknowledged that it's charging a premium compared to SMS rates. Wireless carriers usually charge businesses well below a penny per SMS, and also the value continues to be on the point of a penny once including fees collected by intermediaries between carriers and businesses.
WhatsApp had declared in January that, it would start permitting small business accounts to communicate through the WhatsApp Business application, that has over 3 million active users. Chief operating officer Matt Idema said at the time that the WhatsApp intends to charge businesses in the future.
Facebook additionally said on Wednesday that users on its individual app and Instagram will now be able to schedule the amount of time they spend on the app each day and receive notifications once they exceed a self-prescribed threshold. Users can also mute notifications from the apps for up to eight hours.
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