Social Media For Business: Top 6 Reasons Why You Should Go Social

As an owner of a business, it would have occurred to you how businesses have ventured into the use of social media ever since sites like Facebook, Twitter, and other social media platforms came to existence. And if you haven't already followed the steps of the thousands or millions of businesses worldwide who have taken advantage of social media, you are definitely missing out. It has now become an essential part of every business to have Social media as a means of their online marketing advertising.

It is understandable that thinking about employing social media as one of the tactics to market your online business may be disheartening and tedious, most especially if you are just starting out. If you do, chances are you are one of those who have decided not to get your business on Facebook or Twitter, because there's a lot to learn and you just don't have the time.

Take a deep breath. Well, going through the learning process of integrating social media for your online business may seem like a heavy task. It will make a whole lot of logic to you when you start getting your target customers and the positive effect it will have on your business. If you are not used to interacting with different types of people online, or if you are too shy, you would have to make a little shift in your mindset.

Businesses of all sizes have utilized social media to build their brand and online visibility. The use of social platforms like LinkedIn, Twitter, Facebook, and YouTube, will enhance you to have a close contact with your target users to build a strong community of loyal followers who will establish you as a leader in your niche, and who will be ready to buy from you.

This is how significant social media for business is and this is why you need to be social.

Here are 6 more reasons why your business needs to go social:

1.    Promote your products and services in an inexpensive way (or for free): Whatever your budget is, there is a solution to your needs. Advertise your service in an inexpensive way by building your social media presence while getting your target audience in the know of what you will offer them.

Social media is used to interact with people, to share interests, and to share information that your target audience would find valuable. When you earn your target customers' trust, they will be ready to buy.

2.    Receive advice from similar businesses: Every business has its competitors. Social media helps to have a good physical shape of competing among other businesses.

In order to succeed, you would want to learn from those who have been there and done that, don't you? By networking with other people who are in the same business as you, you will benefit from their wealth of knowledge in order to help you grow your business.

3.    Share knowledge to build your authority: advertising your business through Social media isn't just for the promotion of the services you offer or your products; it is the most efficient way to build who you are in your field. With the help of social media, you will be able to share your expertise with the people who need you.

4.    Create a buzz about your website, products, and services: You can easily create buzz for your business in a variety of ways using social media. Write how-to articles for your blog so you can address the problems that your target audience might be facing, and being the expert that you are, you will be able to give them solutions.

Create a short video series about your products and services, or weekly tips video series and upload them on YouTube and other video sharing sites. Extract a sentence from your article and post that as a status update on Twitter, Facebook, and LinkedIn.

Through these activities, not only will you be building your credibility, but you will be promoting your products and services as well.

5.    Get Found by Your Customers Online: With location-based social networks, you can easily be found by your customers online. What this means for your local business is more exposure both to your website which leads to more foot traffic to your brick and mortar store.

6.    Elicit customer feedback: Social networking allows you not only to give information out but to get information back as well. So you can use it to get great feedback from different types of users. With the feedback from your audience, it helps you to build your focus through Facebook and Twitter to gain a fabulous understanding of what your clients want, and adapt your business accordingly.

Apparently, the use of social media has grown a considerable number of businesses while helping them to build their online reputation. Social media will not only help you to get in touch with your target audience but it is a great tool that helps you understand the need of your audience and thus stay focus and productive.

Share This